A new breed of personnel recruiters are emerging that credit the applicant with being intelligent.
The days when job advertisements were filled with words like successful and developing will be disappearing fast as the recruiters become more intelligent and realise you do not just dangle words in front of people and hope to hook them and reel them in.
Now recruiters are realising that the job searcher is looking for the organisation that shows perception and image. To hire first class people personel departments have come to realise that to attract the best they have to sell the organisation, no matter how well known it is.
Recruiters today will be marketing themselves to attract the best people they can, they will sell the organisation and tell you what they are aiming for. If they are doing their job correctly they will have speculative job applications landing on their desks as well as numerous replies to their specific advertisements. The personal executives will be planning their marketing strategy and executing it with the same rigour, continuity and consistency as the world's top marketing organisations.
When you get the interview you will walk out feeling that you have been wowed by the professionalism of the organisation and that you want to join them and help them take things forward into the future.
Keep your eyes open and be alert to the new approach then go for it.